Overview

A comprehensive content strategy for a B2B Software as a Service (SaaS) company focused on project management solutions. This strategy is designed to engage potential clients at various stages of the buying journey, from awareness to decision-making, and to position the company as a thought leader in project management technologies.

Goals and Objectives

• Increase brand awareness by 30% within the next year.
• Generate 500 new leads per quarter through gated content.
• Enhance customer retention by 20% through educational and support content.

Target Audience

• Primary Audience: Project managers and IT leaders in mid-sized to large enterprises.
• Secondary Audience: Team leaders and operational managers who benefit from project management tools.

Content Pillars

1. Educational Guides: In-depth articles and e-books that explain the fundamentals and advanced techniques of project management.
2. Industry Insights: Regular blog posts and newsletters featuring the latest trends, case studies, and regulatory changes in project management.
3. Product Tutorials: Video tutorials and webinars demonstrating how to maximize the use of the company’s SaaS products.

Content Calendar Sample

• Week 1: Blog post on "The Future of Project Management: Trends for 2024."
• Week 2: Webinar on "Integrating New Technologies into Your Project Management."
• Week 3: E-book release: "Ultimate Guide to Efficient Project Management."
• Week 4: Case study on a recent client success story.

Distribution Channels

• LinkedIn: For sharing industry insights, company news, and professional articles.