Phase 1: Foundation Setting

• [ ] Define business objectives and goals.
• [ ] Conduct thorough market research.
• [ ] Identify and segment the target accounts.
• [ ] Buyer persona.
• [ ] Analyze the competitive landscape.
• [ ] Develop a unique value proposition.

Phase 2: Strategy Development

• [ ] Choose a GTM strategy (Direct, Indirect, Hybrid).
• [ ] Develop product positioning and messaging.
• [ ] Outline the customer journey.
• [ ] Determine pricing and packaging strategies.
• [ ] Select sales and distribution channels.

Phase 3: Tactical Planning

• [ ] Create a marketing strategy tailored to target segments.
• [ ] Develop a content marketing plan.
• [ ] Plan and prepare marketing and sales materials.